Why Zai Rickards Recognized As A Best Digital Marketer Worldwide

 Are you looking for a career in digital marketing? Well, this article will help you make that decision.

Digital Marketing presents career opportunities in a broad and dynamic landscape. So, it's no surprise that digital marketers are pretty creative and versatile in their professional lives. As such, one can easily imagine working in this industry to bear great experiences.

Over the last couple of years, Zai Rickards has garnered valuable experiences as digital marketing and sales expert. If you are willing to put in the required efforts, you can also become a digital marketing expert just like him.

In this article, we'll present Zai Rickards's learning routine to help you understand what it takes to be a specialist in this field.

Zai Rickards' Tips on Becoming a Digital Marketing Specialist

Go Basic and Learn the Digital Marketing Essentials

On his journey to becominga digital marketing specialist, Zai Rickards's first step was to learn the core concepts and their workings. Whether it's your online product or a website, Zai Rickards strongly recommends pursuinga diverse array of promotional methods and techniques.

For him, digital marketing is far from a single discipline and encapsulates various means of success. As such, Zai Rickards recommends starting with the following digital marketing channels:

Ø  Search Engine Marketing (including PPC advertising and SEO)

Ø  Website Marketing

Ø  Content Marketing

Ø  Email Marketing

Ø  Social Media Marketing

Ø  Video Marketing

Ø  Affiliate Marketing

While aspiring to be a digital marketing manager, it'll be wise to start by understanding the role of these channels, their working mechanisms, and their benefits.

Venture into Mastering the PPC Advertising

Managing PPC (Pay Per Click) advertising campaigns on platforms like Facebook or Google Ads will take a considerable chunk out of your budget and time.

Zai Rickards suggests equipping yourselves with effectively running various campaign types. As such, this requires measuring and precisely analyzing the results. Also, Zai Rickards maintains that mastering PPC techniques is critical to success as most digital marketing campaigns involve only PPC runs. Also, this depends on your team and industry size.

Implementing Value-Added Content Marketing Campaigns

As a successful digital marketing manager, being tactful and strategic with content creation is the way to go. It'll help you create value for your business and users as well.

As such, Zai Rickards suggests powering your digital marketing campaigns with content that fulfills the following criteria:

Ø  User engagement by being interesting for users

Ø  User intent satisfaction

Ø  Optimization as per SEO needs and as per various platform needs

Ø  Higher leads, rankings, and conversions

You can pursue multiple formats, such as landing pages, YouTube videos, and podcasts, etc., for your content creation activities. Moreover, you can easily create content in the form of video, text, or audio.

Zai Rickards helped fuel his career by mastering planning to figure out the content type and its timing feasibility and performance measurement. If you think about it, this is what content marketing is all about.

Building Your Team Management Skills

Having strong team management skills can take your career a long way as a digital marketing professional. It did so for Zai Rickards!

Zai Rickards is responsible for leading and managing other specialists as part of his digital marketing team in his day-to-day routine. Being a team leader in his digital marketing agency, Zai Rickards deems acquiring necessary team management skills in addition to the technical know-how as the key to success.

 

 

https://zairickards.medium.com/

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https://www.crunchbase.com/person/zai-rickards-zai-rickards-melbourne

https://issuu.com/zairickards/docs/new_zai_rickards-_new_doument_02_11_2021

https://zairickards.wordpress.com/

 

Location: Melbourne VIC, Australia

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