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Econsultancy conducted research in the digital marketing field. According to the experiences of 92 percent of marketers, the findings revealed a considerable gap in digital marketing skills.
These marketing abilities are critical for future success and advancement in the digital marketing industry. According to a separate IDM poll, nearly 49 percent of marketers lack expertise in important digital marketing areas.
As a result, Zai Rickards devotes time and effort to refining his digital marketing talents. It provides him with a considerable advantage in standing out in a cutthroat, competitive, and crowded marketing sector.
Everyone, according to Zai Rickards, takes a distinct path. However, while hiring for his digital strategy team, he looks for certain essential qualities, knowledge, and talents. Zai Rickards believes in and expects prospective marketers to practice the following factors to the maximum.
Excellent Data Analysis abilities
Marketing used to be all about intuition, but it has quickly shifted to becoming all about data analytic abilities in the last two decades. According to Zai Rickards, customer data is a vital component in providing a better and more value-added customer experience. Marketers who are unable to adapt, according to Zai Rickards, will fall behind due to the importance of data.
If Zai Rickards had to bet his career on one skill, data measurement and analysis would be. It's a sector in which Zai Rickards believes there's much money to be made. However, he adds that climbing to the upper levels of digital marketing necessitates a well-honed set of data visualization and analytics skills.
Widespread Professional Network
Successful digital marketers consistently prioritize the development of large and robust professional networks. According to LinkedIn, almost 80% of professionals believe that having a solid professional network is critical.
Zai Rickards has significantly benefited by developing a solid network. It has aided him in opening doors and gaining access to industry specialists.
Zai Rickards always urges wannabe marketers to start with a desire to meet new individuals who share similar personal or professional interests. He claims that it becomes second nature when you're doing something you're enthusiastic about. Furthermore, he urges you to associate with people you will feel at ease with.
SEM and SEO expertise
According to Zai Rickards, people must perceive your work as a Digital Marketer. Driving traffic to your online assets, specifically your landing pages, is certainly critical and the first step in communicating with your audiences. As a result, Zai Rickards has achieved tremendous success as a Digital Marketer by mastering the use of both SEM and SEO.
Persuasive Selling Ability
Zai Rickards, a specialized digital marketer, uses persuasive power to influence and change consumers' attitudes. Furthermore, he has mastered the art of selling and often employs it to his advantage.
Zai Rickards enjoys gathering his coworkers to brainstorm fresh campaign ideas. He also finds it beneficial to establish strong brand impressions for clients over time. Furthermore, Zai Rickards places a premium on the power of persuasion.
A Master Story Teller via any Medium
Zai Rickards understands his target consumers thanks to his experience in content marketing. He takes great effort to ensure that the content is appropriate for the target audiences of his clients. Zai Rickards understands how to articulate ideas clearly and persuasively. Furthermore, he is well-versed in exploring the backend of CMS, such as Word Press.
Capability to Tell a Good Story
As a successful digital marketer, Zai Rickards sees practical storytelling abilities (such as editing, writing, and visual storytelling) as a valuable advantage in the online commercial environment. It makes no difference whether you're producing a 1000-word article on thought leadership for your company's blog or coming up with captions for Instagram postings.
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