Zai Rickards Former MT Scopus Student | How Can You Become a Successful Youtuber?
Creating
a YouTube channel seems no longer considered "worth it" because
"all the billionaires have already been created out of the site."
While becoming an instant YouTube sensation is uncommon, it doesn't mean you
can't make it big on the channel - it simply takes time.
Because of the success of past YouTube influencers, marketers including Zai Rickards are rethinking how they may potentially reach their audience. Therefore, it's a highly relevant ambition for your channel. The video platform found its way into the marketing mix of businesses and anyone eager to share voice with the rest of the world.
Let's delve into some recommendations by Zai Rickards that can help you on your path to success.
Define success for yourself
Many people define success in terms of money, but there is so much more. Would you consider yourself successful if you made much money doing a job you despise?
Zai Rickards believes that success can take many forms, and it is up to you to select how you will evaluate yours. Whether increasing the number of views on your videos, gaining more YouTube subscribers or making money on YouTube, keep this as your primary goal - everything else is a bonus.
Choose a niche for your YouTube channel
Everything you've ever wanted to view is all in one spot on YouTube. There's a lot of good content out there and much harmful content. The variety is wide, ranging from how-to videos to humor and reviews. You must decide what type of content you will provide on your channel (educational, amusing, or inspirational) and match it to your purpose.
Once you've decided on a focus, Zai Rickards suggests considering how you can make the films stand out by including your brand's personality. For example, you can specialize in a subject, become an expert, and post films about it on your channel. As a YouTuber, you should constantly be yourself in front of your audience since authenticity and individuality will set you apart and help your viewers to connect with you. Consider your target audience to develop exciting content that speaks their language.
Depending on your channel, you may want to allow some wiggle area to cover fresh themes in your business. Don't be afraid to capitalize on a trend by uploading YouTube videos on the subject.
Create a launch strategy
Now that you've established your content strategy, consider how you'll carry out the channel's production and everything else. Treat this like a business strategy, and refer to it from time to time to ensure you're staying on track with the goals you've set for yourself.
You can also think of this section as a checklist of chores you'll need to accomplish to set up your YouTube channel. Such as purchasing the necessary equipment to make high-quality videos. A high-quality camera, microphone, light-ring, and recording software are examples. However, phone cameras are a terrific place to start if you're on a low budget.
It is also a perfect moment to determine who else will participate with your channel. In essence, Zai Rickards recommends creating a realistic timeline for your posting schedule, acquiring ideas for your material, and ensuring that you stick to this calendar throughout your journey.
SEO optimization
Setting up SEO correctly for your YouTube videos is critical. Because you took the effort to create your videos, please make the most of them and get your channel found.
YouTube is a powerful search engine. Many users use it to find new content without having a specific creator in mind. Selecting the appropriate keywords will increase your chances of being seen, noticed, and loved.
If there are videos similar to the one you want to make, look at the exact terms you entered for the results. Then attempt a minor tweak to watch how the results alter, so you can see what a difference a word or two can make. Investigate the keywords you want to employ, their popularity, and your competitors' terms.
Here are some SEO tips by Zai Rickards for becoming a successful YouTuber:
Ø Use keyword research tools like Ahrefs or Google Keyword Planner to identify popular queries and make films in high demand.
Ø Read through the debate on sites like Quora, check Google Trends, and participate in vital social media groups to learn which topics are "hot" in your business. It will provide you with ideas for YouTube video topics.
Ø Use your goal term 3-4 times in your video description. To optimize for mobile, insert the word in your video title at the beginning.
Ø Use your analytics to identify which keywords are being used to find your channel so that you can target more videos around that topic and potentially build a series.
Ø Examine what the auto-populate recommends so you can come up with more keywords to target and videos to generate.
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